Evaluation Question 4

Who would be the audience for your media product?

In our group we defined a target audience in order to market our product for the people who are most likely to purchase it. On the target audience has been identified we can convey our film to attract the target audience.

The primary demographic attributes include males with an age range between 7-15 years. Any ethnic background but English language is necessary, in order to understand the film. The lifestyle of the primary audience may include playing video games, reading comic books, watching action films, watching cartoons and being creative or imaginative.

The secondary demographic attributes include females with an age range between 7-15 years of age. Any ethnic background but English language is necessary, in order to understand the film. The lifestyle of the primary audience may include playing video games, reading comic books, watching action films, watching cartoons and being creative or imaginative.

The target audience and the main character share similar traits and interests. In doing this, the main focus of the film instantly becomes more relatable. 'Ninja Child' is also around a similar age to the target group, which again makes it more relatable for them. The film 'Ninja Child' presents the codes and conventions of a typical children's movie. Therefore it attracts a younger demographic because it includes adventure and humour that is not fitting for a mature audience. The features of the film build expectations to consist of a children’s comedy. Once the target audience is established in terms of age, gender and interest we are able to advertise the film to produce the maximum results.

The purpose of the poster is to advertise the product in order to generate interest and attract the target audience. To begin with, for poster 1 we selected a dark colour scheme in order to appeal to the male demographic. The deep red and the black are masculine colours therefore making it appropriate for the target audience. In addition, the black establishes a sense of mystery which is fitting for the subject matter of ninjas. However the use of the red makes it not as masculine meaning it still posses the capability to appeal to the secondary audience which is females. The white outline on the typography brightens the overall mood of the poster so the dark colours are not too over powering and it still provides the feel of a children's film. The second illustrates brighter use of colours because instead of a black and red background we used a simple image of a tree. The colours are universal so again they appeal to the primary and secondary audience.

Films that our primary and secondary audience would be interested in watching go as followed:

• Karate Kid- Dre. Parker shares the same values as the ‘Ninja Child’. Has determination and drive in relation to the challenge
• Kick-Ass- the main character is a self made super hero like ‘Ninja Child’ believe their fantasy and reinforce it in their own world
• Shrek- similar comical element that are fitting for a children’s comedy
• Toy story 3
• Scott Pilgrim v The World

The films mentioned are associated with children’s comedy. They share the same themes, type of characters, elements and scenes which are included in our ‘Ninja Child’ film.